Welcome
You have arrived at the first–and largest—library of creative briefs. Subscribing is easy and free. The Archive will remain free for all visitors.
The briefs stored here were written by advertising agencies for brands dating back many decades. A few were authored by advertising students.
The Archive’s ambition is to expand the number of briefs from around the country and the globe and store them here for student and professional practitioners alike.
Everyone is welcome. You can read and review the collected briefs, download them for your use at no charge, and if you wish, leave your comments.
As with all open platforms, please be respectful and courteous.
Additional Resources
ManifestoWriting.com features 100+ manifesto examples and in-depth articles on craft.
Watch Episode 184 of The Brief Bros. to meet Lonnie Elliott, curator of Manifesto Writing’s growing collection of brand manifestos.
